INDIAN NEWS & TIMES

Monday, December 8, 2014

 Listeners in 35 Indian cities and along borde rtowns in Pakistan have heard and loved Neelesh Misra’s storytelling through two seasons of India’s most innovative and awarded radio show, Yaadon Ka IdiotBox on 92.7 BIG FM. Now the stories will achieve immortality in the form ofa series of books being launched on January 24, the opening day of the Jaipur Literature Festival, Asia’s biggest.

 

The first two volumes of ‘Neelesh Misra kaYaad Sheher’, a multiple volume of books that compile the stories already aired on 92.7 BIG FM now get captured for the reading pleasure of millions. An added treat for the audiences at the fest, will be a live storytelling and song performance where Neelesh Misra will tell a story and sing songs written by him.

 

This is the first example of radio content being developed into a series of books in India. The books will be available at all major bookstores as well as internet book purchase sites.

 

Yaadon Ka Idiot Box with Neelesh Misra, the primetime show on which Neelesh tells stories every day from the imaginary city of Yaad Sheher, is India’s most awarded radio show, having most recently been honored for the most unique programming content at the Golden Mikes Awards. TheFacebook page of the show, titled “Yaad Sheher with Neelesh Misra”, getsat least 5 million page views every month with the content being heard online in 20 countries.

 

Yaadon Ka Idiot Box with Neelesh Misra is produced by Neelesh’s company Content Project Pvt. Ltd. for Reliance Broadcast Network, the parent company of 92.7 BIG FM.

 

The book series is being published by the joint venture of  Westland and Yatra Books. The Hindi version will be followed by a series of Yaad Sheher books in English. Each volume will have 20 to 25 stories. Westland-Yatra has acquired the rights for six volumes of the book.

 

“I am delighted that the Yaad Sheher storiesare being brought to life after being aired on radio, and I hope this marks thestart of a new level of integration between radio, print and other verticals,which will help provide engaging content to audiences through multiple mediums,”Neelesh Misra said.

 

Speaking about the book series, Mr. Manav DhandaNetwork Programming Head – 92.7 BIG FM said, “Being one of the mostwell-received shows in recent times, we are looking forward to augment itssuccess through the ‘Yaad Sheher’ series of books. With this initiative, wetake forward the legacy of BIG FM amplifying it’s on air offerings acrossvaried platforms.”

 

The digital platform is the next stop for YaadSheher stories on Yaadon Ka Idiot Box with Neelesh Misra, and details will beshared soon.

 

The book is being launched on January 24 at 6PM at Char Bagh at the festival venue, Diggi Palace.