INDIAN NEWS & TIMES

Sunday, December 21, 2014

IMG_0007_JpegTurtle, one of India’s finest men’s lifestyle brands, has unveiled their Festive Collection 2013 with the theme ‘Dressed to Save’, which focuses on saving the environment, while going to work, or on a holiday or even when celebrating festivals.

“Turtle has always been the brand with a conscience”, says Mr. Shitanshu Jhunjhunwalla(Director, Turtle Ltd). “We have been engaged in the conservation and protection of turtles for a long time & recently with the launch of our eco-friendly Khadi shirts, we are not only helping save the environment, but also providing livelihood to hundreds of weavers in villages across India.Taking this ideology further, our ‘Dressed to Save’ campaign urges people not to pollute the rivers & oceans and to conserve electricity bIMG_4718_Jpegy using candles when celebrating festivals.”

“Likeevery year, our Festive Collection this season is quite exclusive and offersmore variety than what is generally available in the market,” added Ms.Narinder Kaaur (Head of Design, Turtle Limited). “Be it the engineered printedshirts with spray highlights, cut-and-sew polos and washed tees in our SportsClub (casuals) range, or the linen and cotton shirts in crimson, burgundy,violet, sea green and neutral color palettes in the Tailor’s Mark (formals)range. Customers will love the Sports Club ensemble of smart, chic, sportyfashion in cottons, amslers, slubs, mélanges and neps, teamed with over-dyedpieces of lowers in colors of the season – olive, pink, ultramarine blue, rust,forest green and ochre. And the ultra slim-fit, front-creasedtrousers ofTailor’s Mark in terry-rayon, linen and blended fabrics create a sharp, leanlook for men to step out in style.

“Inour Soul (party-wear) range, dressy shirts in cotton satin, linens,two-tones and poplins in pastels, purples, rusty browns, pristine whites andblacks will excite customers with their smart cuts, slim-fits and exclusivedesigns. And an exclusive range of hand-spun, hand-woven, Limited Edition Khadishirts in stripes, checks, plains and indigos gives a new expression tofree-spirited fashion. The fact that Khadi is a versatile, eco-dyed fabric,with no two textures common, adds to its subtle elegance and sophisticatedluxury.”

With the recent launch of its eyewear collection, especially in exclusive wooden frames, and footwear range soon to follow, Turtle has become a complete‘head-to-toe’ menswear brand, offering high quality, world class products atpocket friendly prices.  Not many brands offer such a wide variety of Suits, Blazers, Jackets, Shirts,Trousers, T-shirts, Denims, Gilets, Pullovers and trendy accessories like Cufflinks, Belts, Wallets, Ties, Hats, Caps, Bags, Scarves and more. C

The price range for the collection starts at Rs1095 for Formal Shirts, Rs 1395 for Trousers, Rs 1595 for Denims, Rs 695 onwards for T-Shirts and Rs 125 onwards for accessories.