Monday, February 19, 2018


Leading Public relations and Event Management Firm, Crosshairs Communication bags the PR mandate for three very popular accounts this summer.

Obeetee Carpets – one of the largest handmade carpet establishments in India, Giovani – a premium fashion brand from Future Lifestyle Fashions Limited & V Resorts – a growing chain of boutique resorts in India are the latest inclusions to the client list of Crosshairs Communication.

Obeetee Carpets is an internationally recognized as the premier source for fine-knotted carpets, tufted rugs and durries in India. Further, Obeetee Carpets firmly believes in giving back to the society and making a difference in the changing world.

With this view, they have launched a ‘Bid to Change’ campaign to support education, healthcare, and vocational training for over 7500 ‎children from some of poorest villages in India. Crosshairs Communication is proud to be associated with them in this social cause.

The agency also bagged the PR mandate for V Resorts, a growing chain of boutique resorts in India with beautiful properties at Sattal, Ramgarh, Pauri, Rajaji National Park, Narkanda, Fort Auwa, and New Delhi. As a part of their expansion plans, V resorts aim to open 170 properties by 2017after with an approximate investment of Rs 12.8 crores that they raised in 2014.

Commenting on the development, Aditi Balbir, Co-founder & MD, V Resorts, said:“Given the new direction the brand has recently decided to take, we were looking for an agency that could understand and reiterate our brand values and philosophy. We were very impressed with the strategy shared and the enthusiasm of the team and look forward to a long and fruitful association with Crosshairs Communication.”

Apart from these two prestigious clients, Giovani, a premium fashion brand from Future Lifestyle Fashions Limited, has also signed Crosshairs Communication for PR and social media consultancy. Giovani has announced the charming Fawad Khan as its brand ambassador.

Talking about the association, Stuti Jalan Sureka, Founder & Managing Director, Crosshairs Communication, said, “We are overwhelmed to have three highly regarded clients in our PR portfolio. The team is overwhelmed to work with these accounts and we look forward to develop successful brand-building exercises. Our expertise in lifestyle and hospitality space backed by a team of seasoned industry professionals helped us get these wonderful opportunities.”

Crosshairs Communication extends its services to a wide range of client network ranging from celebrities, lifestyle, fashion, luxury, F&B to corporate enterprises.