Tuesday, January 23, 2018

The New Kids on the block in the e-commimageerce delivery space “Wow Express” is looking at capturing greener pastures quite literally. They recently launched “Wow Rush”,a sports bicycle based delivery service as a part of their Go-Green initiative in Mumbai.

The delivery staff or “Rushers“ as they are called are equipped with a state of the art 18 geared Sports Bicycle , complete with BicycleHelmet, and other cycling gear.

What looked like theflag-off of a Cyclathon at Nariman point was actually the launch of the WowRush service. The event was flagged off by Marathi Movie Stars Umesh Kamat& Priya Bapat who are avid cyclists themselves. The event was also presidedby Mr. Vijay Mansukhani, the MD of the ONIDA group who is also one of the earlyinvestors in Wow Express.

“What WOW is doing is amazing.They are contributing to bringing back the zing in cycling. And at the sametime contributing to the environment by reducing reliance on motorcycles whichis the most commonly used by delivery companies. “ – Said Umesh Kamat , the acclaimed actor of  Marathi hits such as “Balkadu “ & “TimePlease” who is said to cycle 20 Kms every day.

“This is an industryfirst where e-commerce deliveries are being delivered on a sports bicycle andin this fashion. The post office has been doing this for years but we are notonly making it fashionable but also easy and safe. The geared cycle makes it easyto ride and the safety kit helps ensure safety of the Rushers. We plan to haveabout 2-4 Rushers in every branch of ours and they will exclusively make smalland speedy deliveries. The Rushers are equipped with smart phones and m-posmachines which make this a perfect combination of Tech enabled Eco-friendliness”said Sandeep Padoshi, Co-Founder and Director of WOW Express.

WOW Express will soonbe launching WOW Rush in all other cities they are present across the country.Wow Express has marquee e-commerce companies such as PayTM , Rediff and Nykaaas its clients and are currently present in 8 cities and are already processing  2 Lakh shipments every month.