Carlton, the premium luggage brand from the house of V.I.P. Industries,has launched ‘LegendSpeak’a unique digital property that aims to provide a sneak peek into the journey, minds and lives of the stars of the Indian startup community.
LegendSpeak propagates Carlton’s philosophy of influencing, nurturing and recognizing the new faces of business. The property has been conceptualized and created exclusively by Carlton,the online entrepreneur networking portal The Venturator and will be hosted at Tata Starbucks.
The digital platform will host some of the most well-known and respected homegrown entrepreneurs, highlighting their personal experiences on their journey to success. LegendSpeak will be an interactive reference point for aspiring young business entrepreneurs,where they will be able to gain inspiration from the success stories of these individuals who are driven and passionate about what they do.
Speaking about the new property,Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “With India’s startup community continuing to flourish and thrive, we wanted to create a platform where emerging entrepreneurs are able to seek knowledge and learn from the experts in the industry. This digital property captures the essence of how these individuals worked towards shaping their ideas and built it into a successful business. Carlton is positioned as a brand meant for The New Face of Businessand with LegendSpeak our aim is to further strengthen our communication.”
In alignment to a common objective of targeting young business millennials, Carlton will also be sponsoring the 2ndseason of The Velocity series, the flagship event of The Venturator. The Velocity Series is an offline engagement platform that aims to boost the startup ecosystem, by directly connecting aspiring young individuals to established entrepreneurs. The series is currently being hosted at Starbucks India’s Delhi flagship store at Connaught Place (Hamilton House)and will be on till December 2016.
Elaborating about the association with The Venturator,Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “We are extremely happy to associate with The Venturator for The Velocity series being held at Tata Starbucks. This series works in sync with our communication strategy for Carlton and the new marketing proposition that illustrates how GenerationY has moved beyond the old business clichés and fixed rules. This opportunity brings us closer to budding entrepreneurs and helps us understand the mindset of the target audience better.”
Talking about the collaboration, Ms.Manmeet Vohra, Director – Marketing and Category, TATA Starbucks Private Ltd., said “We are pleased to extend our association with The Venturator for the second season of The Velocity Series. Every day around the world, millions of people gather at Starbucks, and it’s never been just about the coffee- the distinct ‘third place’, between work and home, and the opportunities to connect with others over handcrafted beverages makes it the perfect ambience to cultivate ideas and to form new networks and collaborations.”