Friday, February 23, 2018

Skillsoft, the global leader in eLearninimg-skillsoft-appg, released its white paper, A Modern Modality for Modern Learners, which explores how all types of media, including books and videos, support learners in developing new skills. The study highlights that learners overwhelmingly prefer integrated learning paths of video-based eLearning courses, books, and opportunities to practice and receive coaching.

A Modern Modality for Modern Learners is Skillsoft’s most extensive analysis of consumption patterns, user preferences, and content modalities to date. It includes a study of over 2,000 end users, client, and expert interviews, as well as a look into millions of usage patterns.

“There is an overwhelming appetite for authoritative referencing alongside modern learning modalities. Nothing provides this better than books,” said Bill Donoghue, chairman, and CEO, Skillsoft. “With five generations of employees in any given organization, there are bound to be differences in how they learn. However, we discovered that all modern learners crave relevance and substance, which is exactly what books provide.”

Key findings include:

The true learning preferences for Millennials run counter to popular belief

  • Regardless of job role, function, career path, or generational group, 80 percent of survey respondents identified books as an important part of their learning experience.
  • Millennials placed greater value than other generations on books when developing new IT skills (83 percent ranked books as important.) Baby boomers were at 79 percent and Gen X at 72 percent.
  • For business topics, millennials, boomers, and Gen X were all within two percentage points of each other, with 80 percent of millennials identifying books as important.
  • 85 percent of IT learners and 74 percent of business learners use books for increased skill development.