INDIAN NEWS & TIMES

Monday, April 24, 2017

36Blue Star sets a new industry benchmark with its launch of India’s first inverter split AC which cools in decimals

Air conditioning and commercial refrigeration major, Blue Star Limited, has announced its launch of India’s first inverter split AC which gives cooling in decimals. With this launch, the Company has set a new benchmark in the air conditioner industry by offering inverter split air conditioners that give the user precise cooling as desired so that one is always perfectly comfortable. The latest range of air conditioners from Blue Star provides the right match for every cooling requirement across rIMG-20170316-WA0003esidential, commercial and institutional segments. The products are equipped with modern features and state-of-the-art technology. They are available in a wide choice of colours, and offer significant power savings.

Blue Star, which has over seven decades of experience in providing expert cooling solutions, forayed into the residential segment in 2011 and has grown from strength to strength, year-after-year in market share. Blue Star continues to grow around 30% in the current financial year which is faster than the industry growth, and currently assumes a market share of 11.5%. The Company intends to continue its aggressive thrust in the room air conditioners market, aiming to gain a market share of 12.5% in FY18.

New line-up of highly energy-efficient and eco-friendly
products

Blue Star has set a new standard through the latest line-up of room air conditioners, which consists of over 135 models, with 40 of these models on the new technology inverter platform. The stellar array ranges in tonnage from 0.7 TR to 4.5 TR across 2-star, 3-star and 5-star models, as well as 3-star and 5-star inverter models. For markets which face harsh winters, there is also a complete line-up of inverter split air conditioners which cool in summers and heat in winters. 8 of the 19 models of 5-star inverter split air conditioners are equi
pped with a ‘smart’ Wi-Fi feature which enables the user to operate the machine from any place.

The new 5-star inverter split AC models not only give a whopping 65% energy saving over 1-star fixed speed ACs, but also provide the customer with a high level of comfort since the air conditioner is designed to set temperatures in steps of half a degree (0.5°C). Some inverter split AC models even offer temperatures in decimIMG-20170316-WA0002als that vary by 0.1°C. This is a first-of-its-kind product in India.

19 variants in the 5-star inverter split ACs category is another benchmark being set by the Company. Blue Star’s share in the inverter and 5-star air conditioners range is higher than that of the industry, signifying that the Company enjoys a preference amongst discerning consumers who purchase premium products. Several models in this range are equipped with eco-friendly refrigerants. The entire series of star-rated inverter split air conditioners is equipped to function smoothly within a voltage range of 160V – 270V, without the aid of an external voltage stabiliser.

Manufacturing

Blue Star’s room air conditioners are currently manufactured at its two factories in Himachal Pradesh. During the year, Blue Star procured land in Samba in Jammu and Sri City in Andhra Pradesh. The ground-breaking ceremony for the Jammu facility was held in August 2016, and the Company has commenced construction of the factory. This significant enhancement in Blue Star’s manufacturing capacity will help cater to the burgeoning market demand.

Research & Development

Blue Star actively participates in several national and international forums as well as regulatory bodies which are involved in the study of energy efficiency of products in high ambient temperature conditions; and the technological feasibility and performance of new eco-friendly refrigerants with low global warming potential as well as related safety issues.   Blue Star is well equippeblue-star-1-ton-5-star-window-ac-white5w12ga-acne7v4ardzgkmc8d to meet the regulatory compliance norms and related deadlines as in the past.

Blue Star has a world-class, AHRI-certified R&D facility which develops products of international standards that are best-in-class in the industry. Two psychometric labs for air conditioners have received accreditation from National Accreditation Board for Testing and Calibration Laboratories (NABL). With enhanced capability in reliability and electronics, it has a strong foundation for digital and smart products. Blue Star has developed in-house capabilities to test and certify safety compliance of its products. The R&D function continues to have an approved status from Department of Scientific and Industrial Research (DSIR). The robust engineering knowledge of the Blue Star teams facilitates the Company to have a deep understanding of varying Indian climatic conditions and unique requirements of the Indian consumer.

The Company intends to increase its investment to Rs 33 crores in FY18 as against Rs 30 crores in FY17 on new product development as well as its research and design initiatives. Blue Star is committed to develop customised, modern and sophisticated products which can compete with the best in the world.