Wednesday, January 24, 2018

Roadster-store-launch-5Roadster, Myntra’s top selling outdoor lifestylebrand, has been appointed the official fashion partner in India for NBCUniversal’s immensely popular Fast & Furious 8 movie franchise. The royalty based agreement brings the Vin Diesel, Dwayne (The Rock) Johnson, Jason Statham starrer’s distinctive brand of high octane adventure to Roadster apparel, in conjunction with the release of the 8th edition of the franchise from April 12, 2017.

The partnership will see Roadster apparel drenched in the adrenalin driven spirit of the Fast & Furious 8 movie. The expansive ‘Fast & Furious 8 collection by Roadster’ offers an exciting and innovative range of graphic tees, tops, shirts and denims. With over 120 designs on offer, the collection offers an array of options for men and women.

The graphic tees feature exclusie graphics provided by NBCUniversal, creating a distinctive and spectacular range that will be treasured by fans of the franchise. Graphics include dramatic visuals of muscle cars as well as iconic quotes from the series. The Fast & Furious Roadster denims feature distinctive accordion panels on the knees, which allow for enhanced stretch and enable greater riding comfort.  

Roadster will leverage the upcoming Fast & Furious movie to engage with audiences and offer customers unique promotional offers. 60 customers will get a chance to win free tickets to the most eagerly anticipated action flick of 2017.

Speaking on the association, Manohar Kamath, Head Myntra Fashion Brands said, “We are delighted to bring the Fast & Furious brand of speed and action to the world of fashion. The agreement between NBCUniversal’s Fast & Furious franchise and Roadster brings together two brands that are synonymous with passion for the road. Roadster has always had an aptitude for speed and a fearless attitude. This ties in perfectly with the Fast & Furious franchise. We are confident that the exclusive collection will be a success and we look forward to extend the range to accessories and footwear in the future.”

Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, the licensing agency that represents NBCUniversal in India & South Asia, “Fast and Furious is not just a movie, but it’s also a culture, that represents passion for living on the edge. We’ve found a perfect partner in Roadster to give form to this thought. Their aesthetically appealing and aspirational range will ensure that fans in India can literally flaunt this brand on their sleeve.”

The Fast & Furious 8 collection by Roadster will be available exclusively on Myntra and at the all-new Roadster brand store in Bengaluru. The collection is priced from Rs.799 onwards.