INDIAN NEWS & TIMES

Tuesday, April 25, 2017

Aristocrat_Backdrop_Hyper_10x10_inAristocrat, from the house of V.I.P Industries Ltd, India’s leading luggage company, unveils their latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R. Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy. He was challenged with multiple dilemmas that made him sacrifice a lot of things to achieve the stardom he witnesses today. While Rohit Sharma talks about his struggle, the film on spin king R Ashwin talks about how sheer practice, dedication and commitment helped him achieve his childhood dream of becoming a cricketer. The films go on to reveal the goals they have decided for themselves with the Indian Cricket team .

Talking about living his dream, Rohit Sharma, Brand Ambassador, Aristocrat says, “Cricket is a huge sport in India where millions of people try hard to make this sport their profession. Not everyone gets a chance and I feel extremely content that I am living my dream. Achieving this position hasn’t been easy for me and this campaign gives you a glimpse of how I have unpacked my dreams.”

Speaking about his journey R Ashwin, Brand Ambassador, Aristocrat says, “I have dreamt of being a cricketer since I was a kid. Achieving success isn’t easy, it’s only possible if you are determined enough to go out there and chase it. I truly believe that hard work, commitment and talent can help you fulfil your dreams which is why I relate to Aristocrat’s philosophy of, unpacking your dreams.

Commenting on the outcome of the campaign, Mr. Sudip Ghose, Vice President-Sales and Marketing, V.I.P Industries says,“The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”