INDIAN NEWS & TIMES

Friday, July 21, 2017

Medela India, the world’s leading global producer01_flying_2560x1600px-5165bfe2 of
breast pumps and nursing accessories announced their brand new summer offer for mothers in association with Make My Trip. Medela will reward one lucky customer of freestyle breast pump with a voucher worth Rs. 1, 00, 000 and 10 lucky customers who have bought the Swing Maxi pump with vouchers worth Rs. 10,000 each. The duration of this offer will be from 1stto 31st May, 2017 and the winners will be announced in June.

Recognising the efforts that all new mothers put into the most special experience of their lives, Medela India has launched this summer bonanza for encouraging and rewarding these super moms by giving them an opportunity to experience the picturesque Switzerland to take a break from their hectic and demanding routine.

Through this campaign, Medela also seeks to create awareness around the benefits of double-pumping to ensure that every baby gets mother’s milk as long as possible while the mother herself gets to save few extra hours of ‘Me-time’   While a lot of mothers are aware of breast pumps being the perfect solution to their breastfeeding problems, there is low awareness around the different types of pumps and their associated benefits based on the individual requirements of mothers.

For example, research has shown that double-pumping has more benefits for the mother and baby as compared to single-pumping. Double-pumping refers to extracting milk from both the breasts simultaneously. Some of the benefits of double pumping include, additional milk ejection, better drained breasts, 18% more milk, fattier and higher energy, higher milk production among others.

Speaking on the offer, Mr. Vishwanath Kannan, Marketing Manager, Medela India said, “Having a child is a life-changing experience. It is physically demanding but also deeply emotional. Though a woman is exhilarated with her new role as a mother and fascinated with all the love being showered on her new bundle of joy, she herself is tired, exhausted and feels ignored. At Medela, our endeavour is to empower every new mother to find some ‘me-time’ from her frenzied motherhood schedule so that she can delight and nuture herself. The #DoubleDelight Offer from Medela is a token of appreciation for the new mother for being who she is – a warrior.””