INDIAN NEWS & TIMES

Friday, November 24, 2017

Ms._Sumitra_Kulkarni_Gandhi__granddaughter_of_Mahatma_Gandhi_felicitated...Reckoned for its many firsts in the industry, Raymond Limited – India’s leading Textile and Apparel conglomerate, launched India’s first branded Khadi label – ‘Khadi by Raymond’ at a grand event in Mumbai. This mega launch witnessed the august presence of Hon’ble Minister of State (MSME) Shri Giriraj Singh as the Chief Guest and Ms. Sumitra Kulkarni Gandhi, granddaughter of Mahatma Gandhi as the Guest of Honor. Other honorary guests Hon’ble Cabinet Minister (Industry & Mining), Govt. of Maharashtra, Shri Subhash Desai, Hon’ble Cabinet Minister (Education), Govt. of Gujarat, Shri Bhupendrasinha Chudasma, Ms. Ansu Sinha, CEO KVIC, Ms. Usha Suresh, FA, KVIC and others who graced this event.

Kabir Bedi, eminent Indian television & film actor and Tannishtha Chatterjee, an Indian Film Actress weaved together the evening and created a sense of nostalgia while reminiscing India’s quest for independence and its association with Khadi as a symbol of self-sufficiency.

‘Khadi By Raymond’ is an exquisite range of fabric blends and ready to wear apparel that resonate with the Indian culture, upholds Raymond’s rich legacy that strikes a chord with today’s discerning Indian customer. Speaking during the occasion, Mr. Gautam Hari Singhania, Chairman & Managing Director – Raymond Limited said; “It is indeed a moment of pride to have Khadi – the fabric of our nation as a part of our product portfolio. Embodying some of the latest design trends and enhancing its quality Raymond Khadi is set to reposition Khadi as a fabric of choice, in line with the Hon. Prime Minister’s vision of promoting Khadi for Fashion and reinstating our commitment to Make in India initiative.”

This initiative is conceptualized under KVIC mark regulation Act and permits Raymond to promote the sale and marketing of Khadi or Khadi products of village industries or handicrafts and forge links with established marketing agencies through the PPP mode. Under this convergence, Raymond has agreed for a guaranteed minimum procurement of Khadi and Khadi products for a period of 5 years with primary purchases of muslin cotton, wool blends and silk.

On the momentous occasion of the launch, Mr. V.K. Saxena, Chairman KVIC said, “It is a historical moment that the best brains are coming in to get involved with Khadi. Today the agreement signed between KVIC and Raymond is bearing it’s first fruit and the exclusive display of Khadi apparels will open a new avenue for Khadi market and this will serve the cause of rural artisans of our country and support the cause of Hon’ble Prime Minister Shri Narendra Modi for greater use of Khadi by every Indian.”

Currently, Khadi is being marketed by Khadi Gramodyog Bhavan’s stores as well as through the sales outlets run by the institutions financed by KVIC and KVIB. However, this strategic partnership will open new doors for Khadi through numerous Raymond outlets across the country as well as select international markets.