Sunday, February 25, 2018

Velocity MR a new agJasal-Shah-Founder-Velocity-min-325x325e market research agency, unveiled their latest study report conducted among mobile users in the country. The study was conducted among 2000 + respondents to understand user sentiment and their views about competition in this volatile market segment.

The study was conducted across the cities of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune and Ahmedabad, Kochi through an online Panel Poll of respondents in the age group of 18 to 45 with a male to female split of 70:30.

There is a lot of consolidation in the extremely competitive mobile communication industry in India. Airtel is acquiring Telenor; Vodafone and Idea are merging; Reliance, Aircel, MTS are heading towards talks of merger; Tata Docomo is also likely to join in a merger; BSNL and MTNL are also likely to merge. Set against this backdrop in a country with an estimated 1.18 billion mobile subscribers according to Trai, this sector is probably the most talked about. Reliance Jio threw its hat into the ring with a game changing offer on September 1, 2016.

Adds Jasal Shah, Managing Director & CEO of Velocity MR, “We at Velocity MR felt that it was timely for us to conduct a study to understand the shifting dynamics of mobile usage ever since Jio was launched. No doubt that Jio shook up the industry and managed to grab eyeballs, and market share within a short span of time. However the question remains if they can sustain and compete with the larger players in the marketplace.”