INDIAN NEWS & TIMES

Saturday, August 19, 2017

Panasonic_launches_A3_and_A3_Pro_Smartphone_with_Taapsee_Pannu Panasonic India, the leading consumer electronics brandtoday announced the appointment of Bollywood celebrity Taapsee Pannu, as the brand ambassador, in addition to Varun Dhawan, the existing brand ambassadorfor its Smartphone Business. The company also commenced its new Ad campaign titled ‘SO MUCH TO DO’ for its power packed Eluga series featuring both Taapsee Pannu and Varun Dhawan. The campaign is about exploring, creating, and tryingwhat you’ve never done with Panasonic Eluga smart phones, the perfect smartphones to get started. The 360 degree campaign will be supported on television, Print, OOH, Cinema and Digital platforms.

The new Panasonic Eluga series breaks the shackles of monotony by telling us that there’s, ‘SO MUCH TO DO’. It’s the motto one should live by, it’s about keeping yourself busy by doing new things every day. The people who swear by the motto are insatiable, they are the ones who initiate. Theymake lists not to keep in the drawers, but to act upon them. This philosophy comes alive where Varun Dhawan & Taapsee Pannu, are transported to the world of Eluga. Away from their mundane routines, they make the most of every moment, with the features of the phones weaved into a story.Panasonic_A3_Smartphone (1)

Conveying elegance and panache,4G VoLTE enabled Panasonic Eluga A3 & A3 PRO are power packed with features such as4000 mAh battery, 13 MP Phase Detection Auto Focus rear camera with LED flash, 8 MP front camera for superb selfies and Front Fingerprint Sensor which provides additional security to the user. Paired with 3GB RAM,Android 7.0 Nougat and Google Duo for user friendly one-on-one video calling and for connecting faster with your loved ones.A3 and A3 PRO  come with 16 GB and 32 GB internal storage respectively and support expandable storage up to 128GB via a microSD card slot.

Eluga A3 and A3 Proweigh 9.1mm and are power-driven by 1.25 GHz, MTK 6737 Quad –core processorand 1.3GHz, MTK6753 Octa-core processor respectively. With an impressive 5.2” Full HD display with Asahi Dragon Trial glass and a thin bezel, the 4000 mAh power packed devices give an enhanced visual experience with sharper image quality and vivid colours.

Speaking about the association with Taapsee Pannu,Mr. Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India & South Asia, said, “We were looking for a fresh face, Taapsee perfectly embodies our corporate identity for smartphone business in actions, values and voice. Her authentic approach to living a technology oriented lifestyle on a daily basis reflects both our Smartphone range and connects with the brand personality.