INDIAN NEWS & TIMES

Saturday, October 21, 2017

KhelPlayRummy-App-Launch1-1024x535KhelPlayRummy.com, India’s leading rummy network operator, has entered the league of leading five rummy players in the country. With current market share of 8 to 9%, the current volumes of people playing on their online platform would stand at Rs. 600 crore a year. The company has been growing at 100% in the last five years of its existence. On the other hand the online rummy market in India is growing at 20 to 25% year on year.

The company has pegged the current rummy market size in India at $ 1 billion. Currently the company makes payments on winning date plus one day and is working to move to real time payments to players by using IMPS banking system, which will enable the company to even make payments on Sunday/other holidays. There are currently 50 to 60 operators in online rummy business in the country. The company has recently got a license for launching poker on their platform. The compa
unnamed (21)ny is actively working on building fantasy games business in the near future. With this the KhelPlay would emerge as complete gaming company which offers wide variety of games in the Industry.

KhelPlay uses real-time analytics to work on marketing and offers to encourage existing players to play more and attract potential players on their platform. The company has observed that earlier 75% of the players were on laptop and 25% were on mobile, now the ratio has exactly reversed to 75% playing on mobiles and 25% playing on laptops. The younger generation up to 35 years are playing on mobiles and above this age group are playing on laptops.

In India, rummy has always found a special place in the hearts of the people.  And this is very much evid
ent in the fact that, rummy is an integral part of festivals and other celebrations. From festivals to family get-togethers or any other casual gathering, rummy is the game of choice to bring in an element of fun. With an increased penetration of mobile phones, availability of competitively priced smartphones, and better data plans have further led to the increased number of mobile users and internet usage in the country.  The launch of Jio has really helped rummy in the recent past.

The share of women plKhelPlay-300x300ayers in online rummy is growing. Now the kitty parties of women have moved online. This trend has been observed in South and certain parts of Maharashtra.

Commenting on the development Mr. Herat Maniar, CMO, said that, “We have made good strides in the customer satisfaction of our players in the last five years of our existence; this has put us in first five online rummy players in the country in the very short span of our existence. Since inception we had differentiated ourselves from other players in the market in many ways like prompt payments, surprise three days no fee tournaments, online playing experience, using analytics to understand players better and even our innovative digital and print ad campaigns.”