INDIAN NEWS & TIMES

Wednesday, December 13, 2017

royalenfield-rider-mania-2017-bigRoyal Enfield Rider Mania, India’s most definitive motorcycle festival, is all set to get bigger and better this year with an action packed 3 days of Music, Mates and Motorcycling like never before. An annual extravaganza of Royal Enfield riders from across the globe, Rider Mania will take place in the beach town of Vagator, Goa from 17th– 19th November. The largest gathering of Royal Enfield enthusiasts from around the world, Rider Mania is a melting pot of Royal Enfield owners and enthusiasts and an amalgamation of experience and youthful vigour. While many of the participants are experienced riders, some are only beginning to get a taste of the Royal Enfield Motorcycling way of life, which gives the festival a vibrant and inclusive character.

Speaking about Rider Mania 2017, Mr. Rudratej (Rudy) Singh – President Royal Enfield said, “Our biggest metric of success is our ever-burgeoning community of users and riding enthusiasts – A community that is fast growing to be the largest in the world. For us, this is a gratifying testament of the fact that our motorcycling narrative is relevant and is working with our consumers. Rider Mania has been a platform for this community of riders to come together, celebrate their individual journeys, share experiences and be inspired. We are greatly engaged with this community and the depth of this engagement is visible at Rider Mania, where Royal Enfield enthusiasts from across the world come together and interact and engage closely with the brand; and this year will be no different.”

The road to Rider Mania commences with countrywide rides in key cities with Royal Enfield clubs and communities participating in large numbers. Riders across various states including Andhra Pradesh, Bihar, Rajasthan, Kerala, Tamil Nadu, West Bengal, Madhya Pradesh and Punjab, are gearing for the festival with pre-Rider Mania rides. Interested Royal Enfield fans can sign up for the ride in their city on Rider Mania page of the official Royal Enfield website –

https://royalenfield.com/ridermania/before-the-mania/pre-rider-mania-rides.

The 3-day festival has a plethora of motorcycling events, talks, competitions and surprises in store for the Thumpers making their way to Goa from all over the world. Be it the custom motorcycling exhibition, motorcycling art showcases, the signature dirt track race and Trials, or the appealing moto gear and apparel combined with authentic Goan cuisine, all add to a tempting experience for participants at Rider Mania. Rider Mania is the ideal platform where the signature ‘Thump’ unites. To register and be a part of this thrilling motorcycling experience log on:

https://royalenfield.com/ridermania/register/