INDIAN NEWS & TIMES

Wednesday, November 22, 2017

The_Mighty_MidasHavmor Ice Cream, a leading pure milk ice cream brand, today unveiled the country’s most expensive Ice Cream Dessert at – Huber & Holly, Havmor’s flagship ice-cream café in Ahmedabad. The aptly named “The Mighty Midas” made with 24-carat gold flakes and is priced at INR 1000.

The newly launched ice cream is India’s first ever uber-premium ice cream dessert. The Mighty Midas is created with a host of exotic ingredients including as fresh gooey brownies, caramelized almonds, nutty praline, rocher balls, hot fudge, Belgian dark chocolate ice cream and hazelnut chocolate. The toppings of this unique offering include a swirl of golden chocolate ice cream, a raspberry rose sorbet macaroon, a pipette of passion fruit, a caramel chocolate bar and is finally wrapped with 24-carat gold. Each of these ingredients are fresh and are made in-house through artisanal process.

Speaking at the first look unveil of Mighty Midas, Gayatri Chona, Founder Huber & Holly and Director, Havmor Ice Cream said, “Huber & Holly is known for its innovative offering and innovation is at the heart of every product we create. With the introduction of this delightful ice cream, we aim to cater to those who have a penchant for gourmet desserts. This Ice Cream Dessert will be a perfect treat for special occasions and one which our customers will surely savor.”

Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream further added, “The Huber & Holly brand was created to put our best foot forward. It’s a concept store which explores the boundaries of what ice-cream can be; in a way that only Havmor can. ‘The Mighty Midas’, really pushes the boundaries and the effort of our team has led to this – our most ambitious product. Changing trends and lifestyle are a positive momentum for our business growth. As part of our strategy, our products are always in-line with consumer demand and are driven by innovation. ‘The Mighty Midas’ is a value proposition in itself and will remain our flagship as we continue expanding the Huber & Holly brand across India – with our next store slated to open in by Diwali 2017.”

Mighty Midas is available at Huber & Holly in Ahmedabad and will be soon launched in Hyderabad. The launch of the product will be supported by an aggressive advertising campaign on digital and print media platform with a focused outreach effort targeted at its valued customers.