INDIAN NEWS & TIMES

Wednesday, November 22, 2017

Gautam-e1455188650181Oplifi – derived from the words “open”, “liquid” and “fit”, seeks to convey the accessibility and flexibility of the service. The programmatic company founded towards the end of 2015, has over the years provided best in class digital media amplification technologies for creating the requisite buzz, increasing intent to purchase and fulfilling strategic business goals. It strongly believes that companies of all sizes should have access to world class technology.

According to a report titled ‘Digital – The new normal of marketing’ published by KPMG in India and the Confederation of Indian Industry (CII), India’s digital advertising grew by 15.5% in 2016. The report also predicted that programmatic advertising is the future of digital advertising. The report stated that programmatic advertising will soon command a big share of the pie with traditional advertisers recognising the benefits. It further added that programmatic content will no longer just dominate digital display advertising, but will shortly see a mass adoption through programmatic television advertising.

Headquartered in Singapore, Oplifi co-founded by Gautam Dutt and Anup Kumar is focused on bringing the advances in digital paid media technology, services and platforms to companies of all sizes. Currently, Oplifi works with brands like Lufthansa, Motorola, Vicco in India, RWS and Amex in Singapore, Trapper Media in Malaysia, Cyber One Group in Hong Kong amongst others. 

Commenting on the deal, Gautam Dutt, Co-Founder, Oplifi said “Programmatic is the future of our industry. With our background in media planning and buying we hope to contribute towards making this space more strategically aligned with marketing. Oplifi being independent of any large agency network is not beholden to any particular tech platform. This allows us to focus on what truly matters to the client and provide an independent perspective. The investment will allow us to work towards creating something that is truly different and comes from an Asian perspective. This also gives us a great synergy with other companies funded by Rainmaker Ventures.”

Atul Hegde, Co-Founder Rainmaker Ventures added, “With oplifi we are increasing our investment footprint in the digital marketing landscape. We now have investments in the digital design & content space, in influencer marketing & amplification and now into programmatic. Also with oplifi we expand our investment base into south East Asia. We are excited to back an innovative company like oplifi and work closely with the two outstanding co- founders Gautam Dutt & Anup Kumar”

On Rainmaker Ventures plans, Mr. Hegde commented, “We are extremely bullish on the entire digital marketing ecosystem and are actively looking at investing in areas like UI/UX, Digital Video creation, Influencer marketing platforms & IOT integration services. Potential markets for investments include south East Asia, Middle east and of course India.”