Wednesday, November 22, 2017

ACC Limited has bet big on their value addHPC_Fronted products namely, ACC GOLD, ACC HPC & ACC Suraksha. Gold is one of the unique products in ACC’s product portfolio and is also India’s first and only water repellent cement.

The cement is tailor made to meet consumer needs of reducing water permeation through structures, along with enhanced durability of structures. Protecting structures from seepage and corrosion, along with ensuring long term durability, are the key benefits of the product.

It is a specially formulated pre-homogenized cement mix that eliminates the need for chemicals/additives, reduces capillary action in pores, and therefore, is damp-resistant. It restricts the rate of flow of water through its pores and reduces chloride and sulphate attacks, thereby ensuring that water leakages /seepages are reduced and corrosion is resisted.

The concrete made from “ACC Gold” is denser with decreased water permeation as a result of which the concrete structures made with this product have lesser permeability vis-à-vis structures made with the other blended cements that are normal and do not have properties water permeation resistance.

ACC Gold can be used for all applications, including foundation concrete, beams and columns, brick masonry, wall plaster on the interior walls, bathrooms and balconies, ceiling plaster, terrace surface, wall plaster on exterior walls, water tanks, water retaining structures  and canal linings. ACC has undertaken numerous consumer connect and contractor connect initiatives to increase awareness regarding ACC Gold. Customer testimonials were shared across the stakeholder network to vouch for the premium quality of the product.

These testimonials also helped in building the trust and credibility of ACC Gold which is truly a unique application-based, water-repellent product.

ACC Gold remains one of ACC’s flagship products and meets the requirement of the Indian consumer due to its water repellent qualities. Owing to India’s four-month long monsoon season, ACC Gold is an indispensable product for construction. It is not just cement, it is a “VALUE ADDED PRODUCT” solution to the problems faced by the customer.

Whereas, ACC’s High Performance Cement (HPC) is one of the key products and provides durability to structures like never before. It is an engineered slag cement with specialized properties for better workability and cohesive mortar mix in concrete. This reduces permeability, resistance to sulphate and chlorides, protects reinforcement against corrosion, and reduces heat and hydration resulting in fewer chances of thermal crack formation. This product is primarily available in markets, such as Eastern India, Goa, Bellary and the Southern Region of India. It is priced at Rs 2-3 higher than the base product, ACC Portland Pozzolana Cement (PPC).  ACC manufactures approximately 7 million tonnes of HPC cement, depending on the demand.

ACC HPC provides a strong and impermeable Cement Paste Matrix and is used in the construction of resilient and long lasting environment-friendly structures. ACC High Performance Cement is best suited and dependable for structures that require strength and fortification, such as large bridges, high-rises, flyovers, and the likes. The product is carefully customized and tailor-made with cohesiveness to meet construction requirements. The product imparts strength to structures and is widely used across India.