INDIAN NEWS & TIMES

Monday, December 11, 2017

In a strategic move to educate consumersPedigree-Pro-logo about the unique nutritional needs of different dog breeds and sizes, PEDIGREE, the leading dog food brand of MARS Inc. has today re-launched its advanced dog food range as ‘PEDIGREE PRO’. This launch is in line with the brand’s vision to cater to every breed’s needs throughout their various stages of life.

‘Pedigree Pro’ range is formulated with high quality and special nutrients by veterinarians and nutritionists at WALTHAM- the world’s leading authority on pet care and nutrition. The expert range is now available in 6 variants and differentiate itself basis the size of dog breeds and their age. Distinctive Pedigree Pro range consists of Pedigree Pro, ‘Starter- Mother & Pup’, ‘Puppy- Small and Puppy- Large’, ‘Adult- Small and Adult-Active’ range and “Weight management”.

Mr. Nitin Kulkarni, Director Corporate Affairs at Mars International Pvt. Ltd, “We appreciate each breed’s heritage, unique behaviors and attributes. Our research and studies indicate that every breed, be it small or large, requires balanced nutrition for a happy and healthy life. Pedigree Pro dog food has been re-launched with an aim to reach out to the vast population of pet parents in India offering them the best nutrition suited to meet their breed’s distinct nutritional needs. “

To convey the brand’s core message of providing customized nutrition to help dogs thrive, the new product range of ‘Pedigree Pro’, has been launched with a different packaging and a new logo for easy comprehension of the product by the buyers. The new half black and half signatory yellow packaging of the product has been designed  to create a strong, visually arresting package that reflect the new range’s  highest quality ingredients.

Speaking over the revamp of their entire expert range, Mr. Mohit Arora, Head of Marketing, Mars Pet Nutrition India said,“The new packaging has been designed to help buyers differentiate between our banner brand Pedigree and our expert range. Each bag contains detailed information on the ingredients offered in the customized blend. We have also included a new logo in our Pedigree Pro range to create a separate visual identity for our new range. “

‘Pedigree Pro’ food range is highly digestible. The product has special ingredients which pro-actively work to make the pet more happy & healthy. Example: In our Puppy Large breed we have Glucosamine along with Omega fatty acid which reduces issues of bone which is highly prevalent in large breed dogs

In Weight Management there is L Carnitine which helps fat as well 20% lesser it delivers complete and balanced nutrition with fewer calories, helping pets to achieve or maintain a healthy weight.