Sunday, February 25, 2018

bpanews_1dd43091-4c6d-485b-ad06-b8f6904900f1_1Spotify , world’s largest digital music service, released its Year in Music lists for 2017 where Ed Sheeran leads the way for most globally streamed artist on the platform. Sheeran’s Divide  is also the most streamed album on Spotify for the year with 3.1 billion streams, while his single “Shape of You” is the most streamed song in Spotify history with 1.4 billion plays. Sheeran accumulated a massive 6.3 billion streams overall this year.

A similar pattern can be seen in India where in Ed Sheeran has been dominating the charts. Currently the song is at a whopping 500 million streams – audio and video, the only international song to cross the ½ Billion mark. Further the album ‘Divide’ has been certified 7x Platinum in India. No doubt buoyed by his performance in India, both the song and the album have shown an increase in streams.

Says Arjun Sankalia, Head International Music, Sony Music India, says “Ed Sheeran has created global history with his music and I’m glad to say that the same story is true in India as well. The internet has enabled simultaneous awareness, simultaneous availability and simultaneous consumption. These are exciting times for international music in India!