INDIAN NEWS & TIMES

Monday, February 19, 2018

Building on the succesBB_BFSI_logosful inaugural edition, the second edition of the exclusive Economic Times Best BFSI Brands coffee table book is set to recognise leaders from across the Banking, Financial services and Insurance (BFSI) sector.

The book chronicles those championing impactful change in the BFSI domain, analyzing their performance on the basis of market capitalization, diversity of offerings and brand recall among other factors. The idea behind the launch is to create a positive business environment and improve consumer confidence to propel the country’s economic growth. India’s banking sector is likely to play a key role in being one of the growth engines of the world’s largest growing economy, and the book celebrates those at the vanguard of excellence.

 Despite multiple policy and structural challenges and sluggish global economic growth, the brands profiled in the 2nd edition of this exclusive book have created a paradigm of success for others to get inspired from. The book will be launched at a gala evening function to be held in Mumbai on 7th February, 2018.

The list of Best BFSI Brands was arrived at using research methodology crafted with the help of the knowledge partner, Deloitte. The compendium of brands will then be shortlisted under different categories basis their service offerings.

 Commenting on the occasion, Deepak Lamba, President, Times Strategic Solutions, said, “The huge population, growing economy, and advances in technology make the BFSI sector in India an opportunity like no other. We are excited to showcase  the storied brands that have taken the sector to lofty heights. Much can be learnt from their respective legacies of excellence, and we hope that they inspire others to chart their own momentous journeys of success.”

 This cross-section of eminent BFSI brands will be felicitated in a landmark ceremony by senior dignitaries and representatives from the Government of India. The unveiling ceremony will also have a special keynote on the importance of being identified amongst the Best BFSI Brands and the responsibilities and expectations that comes with it. A high-powered interactive panel discussion with senior stakeholders from the listed companies will help in benchmarking best practices and pave the path for the Best BFSI Brands to take their performance to the next level of growth.