INDIAN NEWS & TIMES

Monday, February 19, 2018

L_to_R_-_Mr._A_K_Han__Executive_Director__Haw_Par_Corporation__Anusha_Dandekar__Mr._Vijay_Arora__Dir_5646478Heavy tech users of smartphones and other mobile devices, along with those that lead busy but sedentary lifestyles in India no longer need to put up with tech and posture related neck and shoulder pains.

At a press conference held at Taj Mahal Hotel today,Singapore based Haw Par Corporation unveiled an innovation from the Tiger Balm family – Tiger Balm Neck & Shoulder Rub Tiger Balm Neck & Shoulder Rub — the first and only modern solution with a calming lavender fragrance that provides non-greasy, fast acting relief targeting neck and shoulder pains, already popular in countries like the USA and Singapore was launched today by Mr. A K Han, Executive Director of Haw Par Corporation and Mr. Mukesh Tiwary, Senior VP – Mktg. & Sales – Alkem Healthcare.

According to Forrester, India’s billion plus mobile phone subscriber base is set to keep pace with the world’s mobile phone penetration of 70% by 2022. More and more jobs require professionals spending long hours on their computers and mobile devices.

All these factors have brought about an “epidemic” of tech-related ailments such as text neck, gamer neck and iPosture.Commenting on the occasion, Mr. A K Han, Executive Director of Haw Par Corporation said, “With a young and forward-looking population in India where the Tiger Balm brand name is already established, it is only natural and logical that we introduce our next new product — Tiger Balm Neck & Shoulder Rub. NeckShoulderRubFront-2We believe the timing is right and this product will appeal to the young and tech-savvy consumers in India looking to relieve their neck and shoulder pains.”Alkem is the exclusive distributor of the Tiger Balm range of products in India.Mr. Mukesh Tiwary, Senior VP – Mktg. & Sales – Alkem Healthcare, said“It’s a matter of great pride for us to share the stage with Haw Par Corporation on the launch of the Tiger Balm Neck and Shoulder Rub.

Tiger Balm has been an important part of millions of Indian households. Indians have been looking for a solution to their long-standing problem of aching necks and shoulders and we are sure this is just what they need. As distributors, we will ensure it reaches the farthest corners of the country where Tiger Balm is already a household name”

According to Forrester , the number of global smartphone users is expected to rise with mobile penetration reaching 70% globally by 2022, led by growing mobile adoption in India and China. India’s mobile phone subscriber base reached the one billion users’ mark in 2017. The spread of smartphones and other mobile devices transformed lives, connecting people and bringing new levels of convenience to users. But, it also brought about an “epidemic” of tech-related ailments such as text neck , gamer neck and iPosture.L_to_R_-_Mr._Mukesh_Tiwari__Vice_President__Sales___Marketing__Alkem_Healthcare__Mr._A_K_Han__Execut_6057987 Long hours spent hunched over smart phones,tablets and laptops, texting, emailing or playing games, are resulting in aches and tension in the neck and shoulders. A survey conducted in the USA showed that the typical young adult spends 8.83 hours in front of a screen (excluding time spent watching “traditional” TV) and 84% admitted to suffering pain in the neck and upper back in the last 12 months. The same phenomenon has been observed among cosmopolitan populations worldwide.

Created and manufactured by Tiger Balm – world renowned and trusted brand specialising in providing quality products for relief of aches and pains for almost a century, Tiger Balm Neck & Shoulder Rub is specially formulated for the relief of neck and shoulder pains. Like a ‘Massage-On-The-Go’, the experience of applying Tiger Balm Neck & Shoulder Rub “transports you to a spa” – the soothing and refreshing fragrance as well as the special formulation which acts effectively is almost like having a pair of invisible hands smoothing out the tension knotted in the neck and shoulders, relieving the mind, body and spirit.