INDIAN NEWS & TIMES

Monday, February 19, 2018

campus-sports-shoes-500x500Despite the ease that online shopping offers, consumers especially those who seek to buy footwear still crave the tactile experience of physical stores and regard the ‘Look, touch and feel before you buy’ concept very important and Campus knows this pulse of its customers’ very well.

So, with an aim to offer unique shopping experience, country’s largest and fastest growing sports shoe brand—Campus (since 1997) has launched its flagship showroom in Kamla Nagar in New Delhi. With its one-of-its-kind brick and mortar showroom, Campus will focus on offering premium products at affordable prices to its customers.

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Nikhil Agarwal , CEO, Campus Activewear Pvt. Ltd.

Well, through this initiative company is looking to strike a perfect balance between its online and offline reach.

Eyeing to position itself as the best youthful, aspirational and performance-oriented brand, Campus will be showcasing its new ‘Camptech’ technology-based products at the showroom. Featuring slip resistance and high-rebound cushioning and made with breathable high-destiny shock-absorbing material, the Camptech shoes will surely strike a chord with the young shoppers at the newly inaugurated showroom.

Despite the boom in online retailing where Campus is able to connect with far-flung areas of the country, the importance of offline stores cannot be negated.

Particularly, in the footwear industry, where look and feel of the product is a critical buying factor and people prefer to try the product before making a purchase decision, the brick and mortar stores in major Indian cities will never be out of date. Hence the youth-oriented brand Campus Shoes is very bullish on offline market.

With an aim to gain a wider share in the Indian as well as international market, Campus Shoes has recently gone through a major rebranding drive. The footwear brand has launched a new logo, where emphasis is on progressive and younger designs.

The new logo now has a slight shift of the Curve of Inspiration (the swoosh) from the middle to the right, which shows a change in the mindset the focus shifting from ‘I’ to ‘Us’.

With the new logo in unique color palette and design, renewed ideology and new consumer-connect experience through EBO’s.Campus_Exclusive_store_2_Delhi (1)This initiative will help focus the company on a renewed standard of excellence, as it looks to best position its brand portfolio for accelerated growth and expansion.With more flagship stores, campus hopes to connect with the consumers directly.

At present, the brand caters to more than 12,000 Multi Brand Outlets (MBOs) pan India through number of distributors. And, now the focus is on Exclusive Brand Outlets (EBOs) Our EBO business that would start from Delhi / NCR and then gradually penetrate into other parts of India

Nikhil Agarwal , CEO, Campus Activewear Pvt. Ltd. (CAPL)

Taking on the helm of Campus Activewear Pvt. Ltd. (parent company of Campus Shoes that manufactures sportswear and casual shoes for men, women and kids)at a young age of 32, Nikhil has helped CAPL to reach new heights of success.A visionary with rich experience in developing and managing business relationships, teams, strategies and execution plans. Nikhil is constantly reviewing and evaluating new blueprints for the growth of the business. Under his direction, CAPL has grown to be one of the leading Indian players in the footwear industry.

He also had extensive experCampus_Exclusive_store_1_Delhi (1)ience working in the mining industry in CIS countries and South Africa. This cross functional exposure augments the extensive knowledge he has of the footwear industry.

Nikhil is an alumnus of Purdue University, USA, where he pursued B E (Industrial Engineering). Additionally, his love for management took him to London School of Economics for a business management program.

He is an avid traveler and a sportsman with ardency for Cricket, Squash and Golf; as well as proficiency in Rifle Shooting. He is a great family man.