Monday, February 19, 2018

Britannia britannia-good-dayGood Day, the ‘smile’ cookie and the No. 1 biscuit brand in urban India is celebrating 2018 as the Year of Smiles and as part of that has launched a nation- wide initiative called the‘Britannia Good Day – Smile Makers of India’.  The campaign recognizes people from different walks of life, who through exemplary acts, have spread smiles to millions of Indians.

The initiative has been launched in partnership with The Better India, Asia’s largest solution-based media platform, which uses impactful storytelling to reach over 30 million people every month.

The Smile Makers of India were felicitated by Britannia Good Day, as part of its first, large promotion for 2018,The Great International Family Holiday. The Great International Family Holiday is aimed to bring together near and dear ones, be it family or friends, to take time out for a holiday. The Smile Makers of India will each receive an international holiday with their family, as a small token of appreciation from the brand. To commemorate these heroes, Britannia released four videos that capture the inspiring stories of these Smile Makers.

Speaking on the first-of-its-kind initiative by brand Good Day, Ali Harris Shere, VP-Marketing, Britannia Industries Ltd. said, “Two years ago, Good Day, our flagship brand launched an all- encompassing mission to make India smile more. The brand has now rolled out the Smile Makers of India initiative that both recognizes Smile makers and shares their stories through a large platform, to audiences across the country.  ‘Smile Makers of India’ is our way of celebrating people who through their acts of courage and optimism or their ability to cut through the mundane, have brought about smiles to millions of Indians. We are honoured to have felicitated four such people today. And we will continue to do so across the rest of the year as well”.